5 simple steps to improve your business’s online presence
5 simple steps to improve your business’s online presence
In a time when most customers look for information online before making a decision, how your business looks and behaves on the internet plays a key role. The good news? You don’t have to be a digital marketing expert to take the first important steps.
Below are 5 simple things any business can do to strengthen its online presence.
1. Update your Google Business Profile
1. Update your Google Business Profile
If you operate locally, your Google Business Profile is likely the first thing people see when they search for you.
Check that your:
Hours are correct
Phone number is accurate
Location is entered properly
Photos of your space, products, or team are added
Bonus tip: Encourage satisfied customers to leave a review - every new rating increases visibility.
2. Check how your website looks on a mobile phone
2. Check how your website looks on a mobile phone
More than 70% of users search on mobile devices. If your site isn’t easy to use on a phone, you’ll lose visitors in the first few seconds.
Test the following:
Does it load quickly?
Is the text readable without zooming?
Do buttons and contact forms work?
If you don’t have a website - even a simple page with basic information and a contact form can make a big difference.
3. Connect with your local community via social media
3. Connect with your local community via social media
You don’t need to post every day—it’s enough to communicate consistently with your audience.
Content ideas:
Behind-the-scenes look (what a workday looks like)
Short tips from your field
Highlight satisfied clients (with their permission)
Don’t forget to reply to comments and messages - it builds relationships and shows professionalism.
4. Check the basics in analytics
4. Check the basics in analytics
You don’t have to know everything about Google Analytics. It’s enough to know:
How many people visit your site
Which pages they visit most
How much time they spend
This information helps you see what interests visitors - and improve your site content.
5. Set clear calls to action (CTAs)
5. Set clear calls to action (CTAs)
People often don’t know what to do next when they land on your site or profile. Help them by clearly saying:
“Call us for a free consultation”
“See our offer”
“Send a message via the form”
A clear, visible action = more contacts and inquiries.
Conclusion
Conclusion
You don’t need to be a big brand to have a strong digital presence. With a bit of attention, consistency, and a willingness to improve communication with your audience, you can take steps that pay off long term.
If you found this guide useful - save it, put it into practice, and share it with someone who might benefit.
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Give us the chance to do what we do best!🙂
Smart strategy, advanced AI tools, and an ambitious team aligned with your goals: all under one roof. Your first step starts with a click.
Give us the chance to do what we do best!🙂
Smart strategy, advanced AI tools, and an ambitious team aligned with your goals: all under one roof. Your first step starts with a click.