Case Study.
Case Study.
Kenneth Bordewick - Father of Ultra Luxury Interior Design
Kenneth Bordewick - Father of Ultra Luxury Interior Design
About Client
Kenneth Bordewick is an internationally acclaimed expert in luxury interior design and architecture, celebrated for his timeless aesthetics and impeccable craftsmanship. As the founder of Beverly Hills Luxury Interiors, he has spent more than two decades shaping extraordinary spaces for the world’s most elite clientele—from Prince Charles and royal families of the Middle East to icons like Brad Pitt, Jennifer Aniston, Michael Jackson, and Sir Paul McCartney.
Challenge
As unreal as our collaboration with such a figure may seem, it felt even more surreal the moment we realized who we were actually talking to… :)
At first, we asked ourselves: what could we—or anyone, really—offer to a designer of that caliber? During our conversation, we discovered that, due to health challenges, he had been away from work for a while, but was now ready to return in full force. He found us intriguing—likely because we’re young and highly driven—so he decided to see what kind of “clients” we were talking about. On the other hand, we learned that he had never before tapped into the advantages of modern digital marketing, which we saw as the perfect opportunity to prove our value and achieve meaningful results together.
The ultra-luxury interior design market comes with unique challenges:
Services of exceptionally high value, tailored for an extremely select group of clients.
The need to preserve exclusivity while still generating qualified inquiries.
The demand for clearly conveying a sense of top-tier quality and luxury through digital channels.
Our Approach
At the start of 2024, we received all the necessary materials and the campaign budget. Since we had never before tested social media advertising for such an exclusive, luxury service with an extremely narrow target audience, we were genuinely curious to see what the outcome might be.
We launched our first campaign on February 13, 2024.
The initial results were mixed:
The cost per lead came in at just $11.18—an excellent result for this industry.
However, most of the leads generated did not align with Kenneth’s premium pricing tier.
After analyzing the initial results, we adjusted our strategy:
Developed highly precise audience targeting to reach individuals with significant purchasing power.
Enhanced our messaging by highlighting Kenneth’s prestigious clientele and award-winning design.
Introduced specific qualification criteria to filter only serious inquiries.
Result
After investing $1,758.93 across several optimized campaigns, we secured a single client worth approximately $100,000.
This translated into an exceptional return on ad spend (ROAS) of 56.85x.
Through this, we proved that even one qualified client can generate extraordinary results in the ultra-luxury market segment.
Conclusion
Quality over quantity: In the ultra-luxury world, one well-qualified lead can justify the entire campaign budget.
Precise targeting: For exclusive services, broad targeting only wastes resources on low-quality inquiries.
Patience and optimization: A commitment to ongoing optimization is what drives strong results.
Digital credibility: Even luxury services that thrive primarily on referrals can benefit greatly from strategic digital marketing.
Kenneth about Us
When it comes to acquiring new clients, they are creative, reliable, and easy to work with. I highly recommend their team!
Kenneth Bordewick
World-renowned interior designer, founder of Beverly Hills Luxury Interiors
When it comes to acquiring new clients, they are creative, reliable, and easy to work with. I highly recommend their team!
Kenneth Bordewick
World-renowned interior designer, founder of Beverly Hills Luxury Interiors
Conclusion
Quality over quantity: In the ultra-luxury world, one well-qualified lead can justify the entire campaign budget.
Precise targeting: For exclusive services, broad targeting only wastes resources on low-quality inquiries.
Patience and optimization: A commitment to ongoing optimization is what drives strong results.
Digital credibility: Even luxury services that thrive primarily on referrals can benefit greatly from strategic digital marketing.
Kenneth Bordewick - Father of Ultra Luxury Interior Design
Kenneth Bordewick - Father of Ultra Luxury Interior Design
About Client
Kenneth Bordewick is an internationally acclaimed expert in luxury interior design and architecture, celebrated for his timeless aesthetics and impeccable craftsmanship. As the founder of Beverly Hills Luxury Interiors, he has spent more than two decades shaping extraordinary spaces for the world’s most elite clientele—from Prince Charles and royal families of the Middle East to icons like Brad Pitt, Jennifer Aniston, Michael Jackson, and Sir Paul McCartney.
Challenge
As unreal as our collaboration with such a figure may seem, it felt even more surreal the moment we realized who we were actually talking to… :)
At first, we asked ourselves: what could we—or anyone, really—offer to a designer of that caliber? During our conversation, we discovered that, due to health challenges, he had been away from work for a while, but was now ready to return in full force. He found us intriguing—likely because we’re young and highly driven—so he decided to see what kind of “clients” we were talking about. On the other hand, we learned that he had never before tapped into the advantages of modern digital marketing, which we saw as the perfect opportunity to prove our value and achieve meaningful results together.
The ultra-luxury interior design market comes with unique challenges:
Services of exceptionally high value, tailored for an extremely select group of clients.
The need to preserve exclusivity while still generating qualified inquiries.
The demand for clearly conveying a sense of top-tier quality and luxury through digital channels.
Our Approach
At the start of 2024, we received all the necessary materials and the campaign budget. Since we had never before tested social media advertising for such an exclusive, luxury service with an extremely narrow target audience, we were genuinely curious to see what the outcome might be.
We launched our first campaign on February 13, 2024.
The initial results were mixed:
The cost per lead came in at just $11.18 - an excellent result for this industry.
However, most of the leads generated did not align with Kenneth’s premium pricing tier.
After analyzing the initial results, we adjusted our strategy:
Developed highly precise audience targeting to reach individuals with significant purchasing power.
Enhanced our messaging by highlighting Kenneth’s prestigious clientele and award-winning design.
Introduced specific qualification criteria to filter only serious inquiries.
Result
After investing $1,758.93 across several optimized campaigns, we secured a single client worth approximately $100,000.
This translated into an exceptional return on ad spend (ROAS) of 56.85x.
Through this, we proved that even one qualified client can generate extraordinary results in the ultra-luxury market segment.
Conclusion
Quality over quantity: In the ultra-luxury world, one well-qualified lead can justify the entire campaign budget.
Precise targeting: For exclusive services, broad targeting only wastes resources on low-quality inquiries.
Patience and optimization: A commitment to ongoing optimization is what drives strong results.
Digital credibility: Even luxury services that thrive primarily on referrals can benefit greatly from strategic digital marketing.
Kenneth about Us
When it comes to acquiring new clients, they are creative, reliable, and easy to work with. I highly recommend their team!
Kenneth Bordewick
World-renowned interior designer, founder of Beverly Hills Luxury Interiors
When it comes to acquiring new clients, they are creative, reliable, and easy to work with. I highly recommend their team!
Kenneth Bordewick
World-renowned interior designer, founder of Beverly Hills Luxury Interiors
Conclusion
Quality over quantity: In the ultra-luxury world, one well-qualified lead can justify the entire campaign budget.
Precise targeting: For exclusive services, broad targeting only wastes resources on low-quality inquiries.
Patience and optimization: A commitment to ongoing optimization is what drives strong results.
Digital credibility: Even luxury services that thrive primarily on referrals can benefit greatly from strategic digital marketing.
Kenneth Bordewick - Father of Ultra Luxury Interior Design
Kenneth Bordewick - Father of Ultra Luxury Interior Design
About Client
Kenneth Bordewick is an internationally acclaimed expert in luxury interior design and architecture, celebrated for his timeless aesthetics and impeccable craftsmanship. As the founder of Beverly Hills Luxury Interiors, he has spent more than two decades shaping extraordinary spaces for the world’s most elite clientele—from Prince Charles and royal families of the Middle East to icons like Brad Pitt, Jennifer Aniston, Michael Jackson, and Sir Paul McCartney.
Challenge
As unreal as our collaboration with such a figure may seem, it felt even more surreal the moment we realized who we were actually talking to… :)
At first, we asked ourselves: what could we—or anyone, really—offer to a designer of that caliber? During our conversation, we discovered that, due to health challenges, he had been away from work for a while, but was now ready to return in full force. He found us intriguing—likely because we’re young and highly driven—so he decided to see what kind of “clients” we were talking about. On the other hand, we learned that he had never before tapped into the advantages of modern digital marketing, which we saw as the perfect opportunity to prove our value and achieve meaningful results together.
The ultra-luxury interior design market comes with unique challenges:
Services of exceptionally high value, tailored for an extremely select group of clients.
The need to preserve exclusivity while still generating qualified inquiries.
The demand for clearly conveying a sense of top-tier quality and luxury through digital channels.
Our Approach
At the start of 2024, we received all the necessary materials and the campaign budget. Since we had never before tested social media advertising for such an exclusive, luxury service with an extremely narrow target audience, we were genuinely curious to see what the outcome might be.
We launched our first campaign on February 13, 2024.
The initial results were mixed:
The cost per lead came in at just $11.18—an excellent result for this industry.
However, most of the leads generated did not align with Kenneth’s premium pricing tier.
After analyzing the initial results, we adjusted our strategy:
Developed highly precise audience targeting to reach individuals with significant purchasing power.
Enhanced our messaging by highlighting Kenneth’s prestigious clientele and award-winning design.
Introduced specific qualification criteria to filter only serious inquiries.
Result
After investing $1,758.93 across several optimized campaigns, we secured a single client worth approximately $100,000.
This translated into an exceptional return on ad spend (ROAS) of 56.85x.
Through this, we proved that even one qualified client can generate extraordinary results in the ultra-luxury market segment.
Conclusion
Quality over quantity: In the ultra-luxury world, one well-qualified lead can justify the entire campaign budget.
Precise targeting: For exclusive services, broad targeting only wastes resources on low-quality inquiries.
Patience and optimization: A commitment to ongoing optimization is what drives strong results.
Digital credibility: Even luxury services that thrive primarily on referrals can benefit greatly from strategic digital marketing.
Kenneth about Us
When it comes to acquiring new clients, they are creative, reliable, and easy to work with. I highly recommend their team!
Kenneth Bordewick
World-renowned interior designer, founder of Beverly Hills Luxury Interiors
When it comes to acquiring new clients, they are creative, reliable, and easy to work with. I highly recommend their team!
Kenneth Bordewick
World-renowned interior designer, founder of Beverly Hills Luxury Interiors
Conclusion
Quality over quantity: In the ultra-luxury world, one well-qualified lead can justify the entire campaign budget.
Precise targeting: For exclusive services, broad targeting only wastes resources on low-quality inquiries.
Patience and optimization: A commitment to ongoing optimization is what drives strong results.
Digital credibility: Even luxury services that thrive primarily on referrals can benefit greatly from strategic digital marketing.
Kenneth about Us
“When it comes to acquiring new clients, they are creative, reliable, and easy to work with. I highly recommend their team!”
Kenneth Bordewick
World-renowned interior designer, owner of Beverly Hills Luxury Interiors
“When it comes to acquiring new clients, they are creative, reliable, and easy to work with. I highly recommend their team!”
Kenneth Bordewick
World-renowned interior designer, owner of Beverly Hills Luxury Interiors
Give us the chance to do what we do best!🙂
Smart strategy, advanced AI tools, and an ambitious team aligned with your goals: all under one roof. Your first step starts with a click.
Give us the chance to do what we do best!🙂
Smart strategy, advanced AI tools, and an ambitious team aligned with your goals: all under one roof. Your first step starts with a click.
Give us the chance to do what we do best!🙂
Smart strategy, advanced AI tools, and an ambitious team aligned with your goals: all under one roof. Your first step starts with a click.