Case Study.

How we gained 1,200+ followers and achieved a 6× ROAS for Nina Brows Club - all without a big budget

About Client

Nina Brows Club is a specialized studio focused on powder brows. At the heart of it is Nina herself—a young and ambitious entrepreneur. She’s been with us from the very beginning, and together we’ve been building the brand, visual identity, and campaign performance from the ground up.

Challange

From the very start, Nina came to us with a clear vision and incredible energy. We knew right away we were looking at a rare blend of talent and determination—and an opportunity to be part of a brand with huge potential for the future.

This situation came with a few challenges:

Starting from scratch: no existing audience and only a limited portfolio.
Building trust: beauty services rely heavily on strong visuals (before/after) and social proof.
Budget efficiency: reaching validation and securing the first bookings quickly with a carefully managed budget.

Our Approuch

We started from scratch. We created a brand-new Instagram profile, mapped out a content calendar, and began growing organically - no shortcuts, just a clear vision of what needed to be shown: the results, the process, and the experience.

To generate authentic content quickly, we selected a few models and offered free treatments. This gave us our first “before/after” photos, behind-the-scenes footage, UGC videos, and initial impressions. The profile started to come alive, and with every new post, another layer of trust was built.

Then we gently pressed the gas. We started with modest budgets for boosting, just enough to attract a cold audience to the profile and offer a promotional price for the first booking. No hard push—the goal was simply to let the algorithm recognize who truly resonates with the content and guide them smoothly toward a DM or a reservation.

And that’s when summer arrived. A season when business usually slows down for powder brow artists—after all, sun and sea aren’t the best companions for freshly done brows. But our profile was just starting to gain momentum, and we didn’t want to lose it. So we made the decision to launch, for the first time, a more aggressive marketing campaign through the end of June—capturing everyone who wanted the treatment either right before vacation or immediately after returning.

Result

Our approach paid off and will keep paying off. With a mix of organic and paid efforts, followers kept growing, while occasional boosts turned awareness into actual bookings.
6× ROAS - for every dollar spent, the value of bookings was six times higher. 1,200+ new followers -not random accounts, but an audience genuinely interested in natural, clean, and long-lasting results.
And the best part? A portion of the audience from the June campaign booked later, either right after their vacations or once the strong summer sun had passed. That means the impact of the June campaign carried over into September and October!

Conclusion

We started from scratch and quickly laid the foundation of the brand.

A combination of videos (before/after, behind the scenes, UGC…), aesthetic visuals, and a full-funnel Meta strategy brought in 1,200+ followers and a 6× ROAS in just a few months. Smartly allocated budgets first warmed up the profile, then powered a stronger push by the end of June - securing not only immediate bookings but also a pipeline of interested clients reaching out after summer.

The results prove that the synergy of artistic talent, quality production, and precise targeting systematically builds trust and drives conversions - without wasting budget.

Next step: scaling campaigns significantly and expanding booking capacity to fully capitalize on the demand we’ve created. This is just the beginning for Nina Brows Club! :)

Conclusion

We started from scratch and quickly laid the foundation of the brand.

A combination of videos (before/after, behind the scenes, UGC…), aesthetic visuals, and a full-funnel Meta strategy brought in 1,200+ followers and a 6× ROAS in just a few months. Smartly allocated budgets first warmed up the profile, then powered a stronger push by the end of June - securing not only immediate bookings but also a pipeline of interested clients reaching out after summer.

The results prove that the synergy of artistic talent, quality production, and precise targeting systematically builds trust and drives conversions - without wasting budget.

Next step: scaling campaigns significantly and expanding booking capacity to fully capitalize on the demand we’ve created. This is just the beginning for Nina Brows Club! :)

How we gained 1,200+ followers and achieved a 6× ROAS for Nina Brows Club - all without a big budget

About Client

Nina Brows Club is a specialized studio focused on powder brows. At the heart of it is Nina herself—a young and ambitious entrepreneur. She’s been with us from the very beginning, and together we’ve been building the brand, visual identity, and campaign performance from the ground up.

Challange

From the very start, Nina came to us with a clear vision and incredible energy. We knew right away we were looking at a rare blend of talent and determination—and an opportunity to be part of a brand with huge potential for the future.

This situation came with a few challenges:

Starting from scratch: no existing audience and only a limited portfolio.
Building trust: beauty services rely heavily on strong visuals (before/after) and social proof.
Budget efficiency: reaching validation and securing the first bookings quickly with a carefully managed budget.

Our Approuch

We started from scratch. We created a brand-new Instagram profile, mapped out a content calendar, and began growing organically - no shortcuts, just a clear vision of what needed to be shown: the results, the process, and the experience.

To generate authentic content quickly, we selected a few models and offered free treatments. This gave us our first “before/after” photos, behind-the-scenes footage, UGC videos, and initial impressions. The profile started to come alive, and with every new post, another layer of trust was built.

Then we gently pressed the gas. We started with modest budgets for boosting, just enough to attract a cold audience to the profile and offer a promotional price for the first booking. No hard push—the goal was simply to let the algorithm recognize who truly resonates with the content and guide them smoothly toward a DM or a reservation.

And that’s when summer arrived. A season when business usually slows down for powder brow artists—after all, sun and sea aren’t the best companions for freshly done brows. But our profile was just starting to gain momentum, and we didn’t want to lose it. So we made the decision to launch, for the first time, a more aggressive marketing campaign through the end of June—capturing everyone who wanted the treatment either right before vacation or immediately after returning.

Result

Our approach paid off and will keep paying off. With a mix of organic and paid efforts, followers kept growing, while occasional boosts turned awareness into actual bookings.
6× ROAS - for every dollar spent, the value of bookings was six times higher. 1,200+ new followers -not random accounts, but an audience genuinely interested in natural, clean, and long-lasting results.
And the best part? A portion of the audience from the June campaign booked later, either right after their vacations or once the strong summer sun had passed. That means the impact of the June campaign carried over into September and October!

Conclusion

We started from scratch and quickly laid the foundation of the brand.

A combination of videos (before/after, behind the scenes, UGC…), aesthetic visuals, and a full-funnel Meta strategy brought in 1,200+ followers and a 6× ROAS in just a few months. Smartly allocated budgets first warmed up the profile, then powered a stronger push by the end of June - securing not only immediate bookings but also a pipeline of interested clients reaching out after summer.

The results prove that the synergy of artistic talent, quality production, and precise targeting systematically builds trust and drives conversions - without wasting budget.

Next step: scaling campaigns significantly and expanding booking capacity to fully capitalize on the demand we’ve created. This is just the beginning for Nina Brows Club! :)

Conclusion

We started from scratch and quickly laid the foundation of the brand.

A combination of videos (before/after, behind the scenes, UGC…), aesthetic visuals, and a full-funnel Meta strategy brought in 1,200+ followers and a 6× ROAS in just a few months. Smartly allocated budgets first warmed up the profile, then powered a stronger push by the end of June - securing not only immediate bookings but also a pipeline of interested clients reaching out after summer.

The results prove that the synergy of artistic talent, quality production, and precise targeting systematically builds trust and drives conversions - without wasting budget.

Next step: scaling campaigns significantly and expanding booking capacity to fully capitalize on the demand we’ve created. This is just the beginning for Nina Brows Club! :)

How we gained 1,200+ followers and achieved a 6× ROAS for Nina Brows Club - all without a big budget

About Client

Nina Brows Club is a specialized studio focused on powder brows. At the heart of it is Nina herself—a young and ambitious entrepreneur. She’s been with us from the very beginning, and together we’ve been building the brand, visual identity, and campaign performance from the ground up.

Challange

From the very start, Nina came to us with a clear vision and incredible energy. We knew right away we were looking at a rare blend of talent and determination—and an opportunity to be part of a brand with huge potential for the future.

This situation came with a few challenges:

Starting from scratch: no existing audience and only a limited portfolio.
Building trust: beauty services rely heavily on strong visuals (before/after) and social proof.
Budget efficiency: reaching validation and securing the first bookings quickly with a carefully managed budget.

Our Approuch

We started from scratch. We created a brand-new Instagram profile, mapped out a content calendar, and began growing organically—no shortcuts, just a clear vision of what needed to be shown: the results, the process, and the experience.

To generate authentic content quickly, we selected a few models and offered free treatments. This gave us our first “before/after” photos, behind-the-scenes footage, UGC videos, and initial impressions. The profile started to come alive, and with every new post, another layer of trust was built.

Then we gently pressed the gas. We started with modest budgets for boosting, just enough to attract a cold audience to the profile and offer a promotional price for the first booking. No hard push—the goal was simply to let the algorithm recognize who truly resonates with the content and guide them smoothly toward a DM or a reservation.

And that’s when summer arrived. A season when business usually slows down for powder brow artists—after all, sun and sea aren’t the best companions for freshly done brows. But our profile was just starting to gain momentum, and we didn’t want to lose it. So we made the decision to launch, for the first time, a more aggressive marketing campaign through the end of June—capturing everyone who wanted the treatment either right before vacation or immediately after returning.

Result

Our approach paid off and will keep paying off. With a mix of organic and paid efforts, followers kept growing, while occasional boosts turned awareness into actual bookings.

6× ROAS - for every dollar spent, the value of bookings was six times higher. 1,200+ new followers -not random accounts, but an audience genuinely interested in natural, clean, and long-lasting results.
And the best part? A portion of the audience from the June campaign booked later, either right after their vacations or once the strong summer sun had passed. That means the impact of the June campaign carried over into September and October!

Conclusion

We started from scratch and quickly laid the foundation of the brand.

A combination of videos (before/after, behind the scenes, UGC…), aesthetic visuals, and a full-funnel Meta strategy brought in 1,200+ followers and a 6× ROAS in just a few months. Smartly allocated budgets first warmed up the profile, then powered a stronger push by the end of June - securing not only immediate bookings but also a pipeline of interested clients reaching out after summer.

The results prove that the synergy of artistic talent, quality production, and precise targeting systematically builds trust and drives conversions - without wasting budget.

Next step: scaling campaigns significantly and expanding booking capacity to fully capitalize on the demand we’ve created. This is just the beginning for Nina Brows Club! :)

Conclusion

We started from scratch and quickly laid the foundation of the brand.

A combination of videos (before/after, behind the scenes, UGC…), aesthetic visuals, and a full-funnel Meta strategy brought in 1,200+ followers and a 6× ROAS in just a few months. Smartly allocated budgets first warmed up the profile, then powered a stronger push by the end of June - securing not only immediate bookings but also a pipeline of interested clients reaching out after summer.

The results prove that the synergy of artistic talent, quality production, and precise targeting systematically builds trust and drives conversions - without wasting budget.

Next step: scaling campaigns significantly and expanding booking capacity to fully capitalize on the demand we’ve created. This is just the beginning for Nina Brows Club! :)